Business Model
We are a performance marketing/SEM agency operating internal tools for our own brands and authorized client accounts under our MCC hierarchy. Revenue comes from managed service fees and, where applicable, affiliate commissions from partners. No public SaaS is offered.
How we use the Google Ads API
- Reporting: Retrieve metrics (cost, clicks, conversions, conversion value) across Search, Performance Max and Display campaigns for consolidated ROI/ROAS analysis.
- Safety controls: Apply threshold-based actions — daily spend cap, stop-loss without conversions, and auto-pause/bid reduction when 7-day ROAS is below target.
- Alerting: Send notifications to WeCom via webhook for anomalous spend or budget overrun.
- Scope limitations: No account creation, no public tool, no data sharing/selling. Access is limited to accounts we are authorized to manage.
Architecture (Summary)
n8n (or scheduler) retrieves partner/affiliate revenue to Google Sheets; Google Ads Scripts or API writes daily spend data; an assessment job computes ROI/ROAS and pushes actions (pause/bid down/label) to a queue; the executor applies changes to campaigns under our MCC. Alerts are sent to WeCom.
Contact for Google Ads API matters
Email: beldnbmwoendbg@gmail.com